HTF Market Intelligence added research publication document on Global and China Mobile Advertising Market breaking major business segments and highlighting wider level geographies to get deep dive analysis on market data. The study is a perfect balance bridging both qualitative and quantitative information of Mobile Advertising market. The study provides valuable market size data for historical (Volume** & Value) from 2014 to 2018 which is estimated and forecasted till 2026*. Some are the key & emerging players that are part of coverage and have being profiled are Google, Facebook, Twitter, Yahoo, Pandora, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy & The Bottom Line.
1. Growth & Margins
Players that are having stellar growth track record is a must see view in the study that Analyst have covered. From 2014 to 2018, some of the company have shown enormous sales figures, with net income going doubled in that period with operating as well as gross margins constantly expanding. The rise of gross margins over past few years directs strong pricing power of the competitive companies in the industry for its products or offering, over and above the increase in the cost of goods sold.
2. Industry growth prospects and market share
According to HTF MI, major business segments sales figure will cross the $$ mark in 2020. Unlike classified segments popular in the industry i.e. by Type (, Picture, Text & Video), by End-Users/Application (Tablet PC & Phone), the latest 2020 version is further broken down / narrowed to highlight new emerging twist of the industry. Global and China Mobile Advertising market will grow from $XX million in 2018 to reach $YY million by 2026, with a compound annual growth rate (CAGR) of xx%. The strongest growth is expected in some Asian countries opening new doors of opportunities, where CAGR is expected to be in double digits ##% from 2019 to 2026. This forecast of industry players hints good potential that will continue growth along with the industry’s projected growth.
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3. Ambitious growth plans & rising competition?
Industry players are planning to introduce new products launch into various markets around the globe considering applications / end use such as Tablet PC & Phone. Examining some latest innovative products that are vital and may be introduced in EMEA markets in last quarter 2019 and 2020. Considering all round development activities of Google, Facebook, Twitter, Yahoo, Pandora, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy & The Bottom Line, some players profiles are worth attention seeking.
4. Where the Mobile Advertising Industry is today
Though latest year might not be that encouraging as market segments especially , Picture, Text & Video have shown modest gains, growth scenario could have been changed if Google, Facebook, Twitter, Yahoo, Pandora, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy & The Bottom Line would have plan ambitious move earlier. Unlike past, but decent valuation and emerging investment cycle to progress in the North America, Europe, Asia-Pacific etc., many growth opportunities ahead for the companies in 2020, it looks descent today but stronger returns would be expected beyond.
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Insights that Study is offering :
• Market Revenue splits by most promising business segments. [By Type (, Picture, Text & Video), By Application (Tablet PC & Phone) and any other business Segment if applicable within scope of report]
• Market Share & Sales Revenue by Key Players & Local Emerging Regional Players. [Some of the players covered in the study are Google, Facebook, Twitter, Yahoo, Pandora, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy & The Bottom Line]
• A separate section on Entropy to gain useful insights on leaders aggressiveness towards market [Merger & Acquisition / Recent Investment and Key Development Activity Including seed funding]
• Competitive Analysis: Company profile of listed players with separate SWOT Analysis, Overview, Product/Services Specification, Headquarter, Downstream Buyers and Upstream Suppliers.
• Gap Analysis by Region. Country break-up will help you dig out Trends and opportunity lying in specific territory of your business interest.
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